Adobe is finally ready to say goodbye to Flash. In an announcement last night, Adobe said that it will now “encourage content creators to build with new web standards,” such as HTML5, rather than Flash. It’s also beginning to deprecate the Flash name by renaming its animation app to Animate CC, away from Flash Professional CC.
By acknowledging that Flash is dying, Adobe is able to better position its animation tools for the future. Flash Professional CC is already capable of creating HTML5 content — in fact, it already represents a third of all content created in the app, according to Adobe. By taking up the name Animate CC, Adobe is able to sell Flash Professional CC as a general animation tool, rather than a tool geared toward Flash. The name change will take effect early next year.